Crisis Communication Training

What is Crisis Communication

Crisis communication is the strategic process of disseminating information to external and internal stakeholders during an emergency or significant event that could harm an organisation's reputation, operations, or credibility. 

Its primary goals are to provide accurate information, correct misinformation, maintain trust, minimise damage, and control the narrative to ensure transparency and accountability during a difficult situation.

Benefits

The primary benefits of crisis communications are maintaining stakeholder trust and public confidence by providing clear, timely, and accurate information, which helps organisations manage crises more effectively, protect their reputation, ensure safety, and even turn negative situations into opportunities for positive public perception and support.